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Natural Formula is a major Israeli hair care company.
It specializes in hair care, styling and colorants and is the main sponsor of Israels' Beauty Queen pageant. I designed their entire website, including promotional web banners, e-commerce marketing for Amazon.com and more.
Their products are sold worldwide and the majority of the online content was translated into multiple languages.
The main homepage was designed with big, striking strips of images of that years Beauty Queens. The top part has interchanging banners and promotions.
The product page
Here you can read about every product
and how it affects your hair. Every product comes with
a set of articles that have to do with hairstyles that are done with it.
Here you can see the products
in your cart. The fine frames change their color according
to the product. For instance, green represents Keratine.
The cart page
2 examples of web banners promoting
the store on Amazon.com & Amazon.de
For the background, I used Bokeh effect spots. Each range of products has their own color of spots which is used throughout the website, banners and other promotional material
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